Aug 2025
Building trust and satisfaction with AI through transparency, smarter data structure, and user autonomy
UXplore is a personalized AI assistant helping UX, UI, and product designers discover the most relevant books, podcasts, articles, courses, and videos for their growth.
Role: Redesigned the AI interactions, AI chat interface, and data structure to improve recommendation transparency and user trust. Updated the brand look and logo to enhance credibility and establish a clear brand identity.
Sector: Education, Web App
Process: Researched AI product design patterns and defined metrics for trust and transparency. Conducted usability testing to uncover pain points. Explored users’ mental models and implemented an early prototype. Conducted user testing to validate assumptions.
Impact: Improved user trust by transparently communicating AI reasoning, introducing a matched score, and giving users control. Aligned users’ mental models through clear capability communication during onboarding. Enhanced AI performance by enabling a feedback loop and introducing a memory feature.
Vision: Expand the platform to include a wider range of resources beyond just books.
Problem
Through usability testing, I identified key issues regarding user interactions, mental models, expectations, and needs.
Users doubted the relevance of AI recommendations: Users weren’t sure if the recommended resources really fit what they needed. They expected the AI to ask more questions in order to suggest better, more personalized results.
Previous chat interface - Just 3 questions from the beginning to the recommendations
Previous chat interface - Doubtful results
AI explanations felt static: Users didn’t realize that the summaries and explanations were generated by AI; they came across as static and system-generated rather than dynamic and adaptive.
Previous chat interface - Summary felt static
Previous chat interface - FAQ felt static
Users wanted more details to evaluate resources: Users needed additional information, such as price or a direct link, to quickly decide if a resource was relevant without having to search elsewhere. Some also mentioned that the summaries felt too long and preferred getting the most important details at a glance.
Users felt misaligned with recommendations: Users had little control over the suggestions. They could only indicate whether the entire set of three resources was relevant, without being able to give feedback on each resource individually.
Solutions
Following Google’s People + AI Guidebook, AI product design focuses on six areas: user needs, mental models, trust, errors, data, and feedback. In this project, I concentrated on aligning mental models, building trust, adding a feedback loop, and giving users more control to improve the overall experience.
Remove Doubts, Build Trust
To build trust, users need to understand where the recommendations come from, whether from their answers or past preferences. A more engaging onboarding flow can also help the AI get to know users better and suggest more relevant resources.
I used GPT-4o and optimized the prompts to ensure the questions were tailored to users’ needs, the number of questions was manageable, and the most important questions were prioritized to balance user effort with the information needed to recommend resources.
Chat interface - Tailored questions
How can users be sure that the suggested resources are really what they’re looking for? And how can they trust the recommendations?
The key is transparency. By showing the reasoning behind each suggestion, why a resource was recommended, how it matches their preferences, and what information it’s based on, users gain confidence in the system. To support this, I added a reasoning section to each card along with a match score, making the AI’s decision process more visible and trustworthy.
Book card - AI-generated reasoning and match score
Clearer Info, Higher Confidence
I redesigned the resource cards to show the key details right away so users didn’t have to search elsewhere. Each type of resource (book, video, course, podcast, article) got its own layout with the most relevant info, such as page count, duration, or year.
I also added a direct link to the original source for anyone who wanted to dig deeper. This made decisions quicker, cut down drop-offs, and built more trust in the AI recommendations.
Vido card
Course card
Article card
Podcast card
Letting Users Shape Their Experience
I added a memory feature that tracks users’ feedback history, preferences, and goals, and stores interaction logs in the database, including clicks, views, search queries, and session context. Users can also give feedback on each resource, like marking it as “dislike” or “already know,” and the AI will adjust recommendations accordingly.
This approach helps the AI improve over time while giving users a sense of control, letting them influence the outcomes and feel more autonomous in their experience.
Learning memory modal - Improving AI over time
Dynamic Feeling Through Motion
Use subtle motion to show that the content is being generated by AI in real time. This helps users understand that what they’re seeing isn’t pre-made, making the experience feel more transparent and trustworthy. It also makes the interaction feel alive and dynamic.
Book card - Dynamic AI-generated reasoning
All Resources at a Glance
Users can add resources to a wishlist for future reference and see all the resources suggested in a single conversation. This makes it easier for them to track, compare, and revisit relevant information without losing context, helping them stay organized and focused.
Chat interface - See all resources in a conversation by clicking “View All Resources.”
Responsive design
The interface adapts seamlessly to different screen sizes, ensuring a smooth experience on any device.
Landing page
Chat interface
Branding
To strengthen Uxplore’s identity and build trust with users, I redefined the brand’s visual language. The redesign focused on balancing elegance, credibility, and versatility.
Typography: I introduced Palatino, a classic serif, as the display typeface and paired it with SF Pro, a clean sans-serif. This combination gives the brand a refined, high-quality feel while remaining modern and accessible.
Color palette: I shifted toward a more vibrant scheme using subtle green, yellow, and red, grounded with a warm gray tone. This palette conveys both diversity and versatility, reflecting the wide range of resources Uxplore provides.
Logo: I redesigned the logo as two triangles pointing up and down, inspired by the hands of a compass. This symbolizes exploration and direction, reinforcing Uxplore’s mission of guiding users through discovery.
Together, these changes elevate Uxplore’s look and feel, helping users perceive the platform as trustworthy, high-standard, and inspiring to explore.
Logo, Color, Typography
Impact
By redesigning both the brand and recommendation system, I created measurable improvements in trust, retention, and personalization.
Stronger Trust and Transparency
The redesign improved user confidence in recommendations, reflected in a higher brand match score and stronger perceived credibility.
Reduced Need for External Searches
Users stayed within Uxplore instead of leaving to validate results elsewhere, lowering the external search drop-off rate and deepening session engagement.
Smarter Personalization Over Time
With memory and adaptive AI, recommendations became increasingly relevant, leading to higher recommendation satisfaction scores over time.
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